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Power Crunch utilizes a highly advanced and unique whey protein called “hydrolyzed whey protein.” The purpose of this protein is to improve the absorption of the protein within the body. When you chose Power Crunch, you are choosing a “better-for-you” protein that supports your body more effectively than other sources of protein. We are committed to improving your health and well being, and Power Crunch is the superior protein bar choice both in taste and function.